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Facilitation
Pam Culver – Marketing Consultant/President

• 14 years marketing experience:
  • Manufacturers in the agriculture, hospitality, steel fabrication, timber and lighting industries
  • Service based organizations including employment and training, financial, insurance, and associations
  • Community economic development research and branding
  • Facilitation of corporate marketing planning, strategic planning, community based collaboration efforts and economic development programs
• MBA Marketing, Loyola University
• BBA Marketing/International Business, Baylor University

Pam’s facilitation skills provide:

• Process and focus
• Participation from all members
• Assist in reaching the desired outcome
• Perspective and an objective, outside view of the situation
• The tough questions in pursuit of the tough answers

Facilitation Models

Strategic Planning – Using an interactive, team approach, we will guide your team through developing or updating the strategic direction of your organization. The final outcome must be realistic, provide clear direction and include executable steps.

Marketing Planning – A marketing plan directs and coordinates your organization’s marketing effort. Our process includes outlining and identifying specific elements in the mix and developing a plan that will take advantage of current and new communication avenues while maintaining your budget.

New Product Development – We will systematically review existing research to determine the initial feasibility of a new product. Then develop the appropriate test marketing, marketing strategy, communication and distribution plans for the product or service.

Image/Brand Strategy Development - An organization’s image begins with public perception, which is not always an accurate reflection of an organization’s true profile. Through a properly conceived and implemented image strategy, a corporation can build public awareness and acceptance to create or enhance a favorable market position.

Focus Groups – Outline the dimension of a problem, the perception of a product or service or gain specific insight to a question or product position. Groups of 8 to 10 people discussing a topic can lead to spontaneous, honest comments, spur additional comments and weed out the extremes providing companies with the information needed to adequately assess a product, service, process or procedure.

Problem Solving – Many misunderstandings are the result of poor communication or no communication. Encouraging groups of coworkers, board members or concerned citizens with a dilemma to sit around a table and discuss issues from various angles, many dilemmas can be resolved through providing creative resolutions or a deeper understanding of each individual’s position.

Goal Prioritization – In today’s world, organizations and individuals have multiple goals and little time to spend evaluating and prioritizing them. Goal prioritization will assist organizations in reviewing the impact and motives of each goal to provide direction and insight into the relevance the goals have on each other and interdependencies. Participants would leave with a clear, chronological list of priorities and evaluation method for each goal.

Board Development – Many boards of directors have only short time frames in which to work together and productivity is essential. Board development session assist board member in discovering the important elements that affect the productivity. These sessions are often most effective as a first board meeting for new members to allow members to learn each other’s personalities, strengths, challenges and motivators.