| |
Marketing Planning Packages
Gathering Waters provides three levels of Marketing Planning to provide businesses and organizations of all sizes the benefit of a marketing professional at a reasonable prices.
|
| |
Marketing Evaluation
Gathering Waters will evaluate your current marketing situation to assist in your decisions on:
- Whether you need to adjust your current marketing strategy
- Whether you should embark on a comprehensive marketing planning process
- If your current communications and advertising plan needs to be tweaked
|
| |
Communications Avenues Evaluation
Analyze and rank all of the methods in which your sales message may be delivered to your target market to determine which avenues will be most effective.
|
| |
Communications/Advertising Planning
Develop an advertising schedule and marketing communications plan based on your Marketing Plan and Communication Avenues Evaluation.
|
Marketing and Communication/Advertising Budgeting
Develop a budget to fulfill the activities outlined in an existing marketing or communication plan.
|
Market Research and Analysis
Need a little more information before making a decision on:
- Target markets
- Competitive situations
- Introduction of or changes to a product
- Packaging or an advertising concept?
Gathering Waters can conduct all types of research including:
- Primary research including focus groups, one-on-one interviewing and small group surveys
- Secondary research
|
Corporate Identity/Image
An organization’s image begins with public perception, which is not always an accurate reflection of an organization’s true profile. A properly conceived and implemented image can build public awareness and acceptance to create a more favorable market position.
|
New Product Development
Incorporates research of an organization’s current product line, manufacturing capabilities, market trends, market size and competitive products to determine the feasibility of a new product. Then developing the appropriate test marketing, strategy, marketing and distribution plans for the product.
|
Community-Based Branding & Strategy Development
As economic development becomes more competitive and global, communities must be able to identify and promote the qualities that make them unique. Through research and the marketing planning process, communities can utilize the same type of proven marketing strategies businesses have been using for years.
|
Trade Show Consulting
Provide an organization with assistance on trade show scheduling, booth space and staffing requirements, display and graphic needs to effectively promote their products in a trade show situation. In addition, we can provide training in trade show selling skills for your booth staff.
|
Project Concept Development
Implementing individual projects within a marketing or communications plan from developing or refining the concept for the project to the production of the final piece.
|
