Gathering Waters Design, Inc.

Gathering Waters' Specialties

Self-Guided Marketing Plan

Goal: Minimize the investment in the marketing plan while still providing the Client with the benefit of a marketing consultant.

Geared towards

• small business that needs to implement or update their marketing plan
• start-up business that needs to develop a marketing plan

Business' responsibilities:

• complete most of the investigative work on the business, industry and competition
• look at their business and competition objectively

GWD's marketing consultant's responsibilities:

• provide questionnaires and guidance in the overall process
• encourage detail by asking for specifics on each level of the plan
• develop an initial marketing plan from the information provided.

 

Testimonial

“I began working with Pam, at Gathering Waters Design, in 2008. I was in the process of opening a new business and knowing very little about marketing/advertising, Pam introduced me to her self-guided marketing plan. The plan was very reasonable and allowed me participate in the development of the marketing plan. With the worksheets that she had me complete and working with her, I not only arrived at the perfect plan for advertising that kept within my budget, I was able to see the business from a different perspective, gained some insight into the nuances of advertising and best of all, made a new friend. Pam not only assisted me with marketing and advertising, she provided the advice and support I needed as a business owner and a friend. I will be forever grateful!”

Kelly Anderson
Sideboard Kitchenware

 

Firm Quotes versus Proposals

Gathering Waters Design works with clients on a Firm Quote basis rather than the typical agency estimate (i.e. actual time and materials). We will put together a proposal based on the guidelines provide by the client. The price agreed upon will not change unless the nature or scope of the project changes at the request of the client. This provides our clients with a firm indication of what a project will cost before they commit to it.

Marketing Consulting Services at Gathering Waters Design, Inc.

 

Marketing Planning Packages Gathering Waters provides three levels of Marketing Planning to provide businesses and organizations of all sizes the benefit of a marketing professional at a reasonable prices. Self-Guided Marketing Plan - starting at under $1,000 GWD Guided Marketing Plan Comprehensive Marketing Plan

Marketing Evaluation Gathering Waters will evaluate your current marketing situation to assist in your decisions on: Whether you need to adjust your current marketing strategy Whether you should embark on a comprehensive marketing planning process If your current communications and advertising plan needs to be tweaked Contact for more information or a quote on Marketing Evaluation

Communications Avenues Evaluation Analyze and rank all of the methods in which your sales message may be delivered to your target market to determine which avenues will be most effective. Contact for more information or a quote on Communications Avenues Evaluation

Communications/Advertising Planning Develop an advertising schedule and marketing communications plan based on your Marketing Plan and Communication Avenues Evaluation. Contact for more information or a quote on Communications/Advertising Planning

Marketing and Communication/Advertising Budgeting Develop a budget to fulfill the activities outlined in an existing marketing or communication plan. Contact for more information or a quote on Marketing and Communications/Advertising Budgeting

Search Engine Optimization (SEO) Search engine optimization is a process of improving the visibility of a web site with search engines such as Google, Yahoo, Bling, etc. so when people search topics or keywords that are related to a web site, the site will appear in top rankings of free listings. These "free" listings are also referred to as "organic" or "natural". For more information on Search Engine Optimization Contact Gathering Waters for a quote for Search Engine Optimization

Market Research and Analysis Need a little more information before making a decision on: Target markets Competitive situations Introduction of or changes to a product Packaging or an advertising concept? Gathering Waters can conduct all types of research including: Primary research including focus groups, one-on-one interviewing and small group surveys Secondary research Contact for more information or a quote on Market Research and Analysis

Corporate Identity/Image An organization’s image begins with public perception, which is not always an accurate reflection of an organization’s true profile. A properly conceived and implemented image can build public awareness and acceptance to create a more favorable market position. Gathering Waters can help you review your current identity/image and determine how it fits your market, target audience and message. From there we can assist in how to effectively promote your image. Contact for more information or a quote on Corporate Identity/Image

New Product Development Incorporates research of an organization’s current product line, manufacturing capabilities, market trends, market size and competitive products to determine the feasibility of a new product. Then developing the appropriate test marketing, strategy, marketing and distribution plans for the product. Gathering Waters works with client on all of the above aspects or as many as are needed. We have assisted clients with identifying manufacturing and supplier opportunities, distribution as well as packaging that is feasible and suitable for the distribution channel and retail. Contact for more information or a quote on New Product Development

Community-Based Branding & Strategy Development As economic development becomes more competitive and global, communities must be able to identify and promote the qualities that make them unique. Through research and the marketing planning process, communities can utilize the same type of proven marketing strategies businesses have been using for years. Contact for more information or a quote on Community-Based Branding

Trade Show Consulting Provide an organization with assistance on trade show scheduling, booth space and staffing requirements, display and graphic needs to effectively promote their products in a trade show situation. In addition, we can provide training in trade show selling skills for your booth staff. Contact for more information or a quote on Trade Show Consulting

Project Concept Development Implementing individual projects within a marketing or communications plan from developing or refining the concept for the project to the production of the final piece. Contact for more information or a quote on Project Concept Development

 

©2010 Gathering Waters Design, Inc

901 4th Street South • P.O. Box 2556 • La Crosse, WI 54602-2556 • 608.796.2376 • Email