7 Rivers Region Recreation Guide

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• 2008 7 Rivers Recreation Guide Downloadable Files
• 2009 Advertising Information
• 2009 Free Business Listing Form

Circulation and Distribution

7 Rivers Region Recreation Guide will be available throughout western Wisconsin, southeastern Minnesota and northeastern Iowa at popular tourist centers and businesses. 2009 Guides will be printed and distributed in March, 2009.

2009 Advertising Rates and Sizes

Ad Copy Deadline: October 31, 2008

Trim Size: 8.5"w x 11"h
Bleed Size: 8.75"w x 11.25"h

Live area: 8.25"w x 10.75"h

Vertical: 3.625"w x 10"h

Horizontal: 7"w x 4.75"h

Publisher reserves the right to ensure all ads meet the design and dimension standards of the publication

2009 7 Rivers Recreation Guide Advertising Contract - click here to download

Ad Deadline: October 31, 2008

Ad Production

You may provide your ad for insertion or have us create an ad for you. If we are creating your ad, please provide:

• A brief indication of your concept/idea for the ad
• A clean black and white logo, or digital logo saved as an EPS
• Text you would like included, preferably in a digital format
• Photography either as a 300 dpi electronic image or non-copyright print for us to scan

Digital Requirements

All ads must be submitted in one of the following digital formats:

• PDF FORMAT: Advertisers are encouraged to submit PDF provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.)

• PREFERRED APPLICATIONS: Ad layouts should be created using either QuarkXpress™6.5 or Adobe InDesign® CSI . If submitting application files, provide all supporting graphics and fonts.

• PROOFS: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match, we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.) Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof.
• PHOTO ELEMENTS: 300 dpi, actual size; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems.
• COLOR TONE VALUES: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid.
• COLOR MODE: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.
• FONTS: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.
• LETTERING: Black text should be created as 100% black to avoid registration problems; 4c black will not be accepted. Reproduce all reverse lettering with a minimum of colors. Type smaller than 8
  point with fine serifs should be avoided.
• MEDIA: Mac CD.
• FTP UPLOAD :
  

  FTP Host Address: ftp://66.112.87.118	User Name: Mueller
  Domain: George	Password: artfiles!
  Place your files in the folder titled “7_Rivers_Guide”
  Send email to 7riversguide@gatheringwaters.com to alert the Production Coordinator that files have been submitted and fax Ad Contract to 608-796-2379 or mail to the address below.

• SUBMITTING MATERIALS BY MAIL
  Send materials and completed Insertion Order to:
  7 Rivers Region Recreation Guide
  3120 South Avenue
  La Crosse, WI 54601
  608-796-8780
  

Cancellation Policy

After fulfilling the terms of the contract, Advertiser may cancel by providing 45-day written notice to Publisher at the address shown below. While under contract, if Advertiser and/or their representing agency fail to provide or approve acceptable artwork by the ad copy deadline, the Publisher reserves the right to insert a previous advertisement or to bill 100% for the unused space.

P.O. Box 2556

La Crosse, WI 54602-2556

Phone: 608-796-8780

Fax: 608-796-2379