7 Rivers Region Recreation Guide Advertising

Download 2009 7 Rivers Rec Guide Advertising Information

Publisher reserves the right to ensure all ads meet the design and dimension standards of the publication

2009 7 Rivers Recreation Guide Advertising Contract - click here to download

Ad Deadline: October 31, 2008

Ad Production

You may provide your ad for insertion or have us create an ad for you. If we are creating your ad, please provide:

• A brief indication of your concept/idea for the ad
• A clean black and white logo, or digital logo saved as an EPS
• Text you would like included, preferably in a digital format
• Photography either as a 300 dpi electronic image or non-copyright print for us to scan

Digital Requirements

All ads must be submitted in one of the following digital formats:

• PDF FORMAT: Advertisers are encouraged to submit PDF provided that they are prepared for press-optimized printing in CMYK with fonts embedded. Please note: PDF files lack the ability to be edited or altered (i.e. phone number, address, etc.)

• PREFERRED APPLICATIONS: Ad layouts should be created using either QuarkXpress™6.5 or Adobe InDesign® CSI . If submitting application files, provide all supporting graphics and fonts.

• PROOFS: We minimally require a text and element proof to assist in preflighting digital ad files. For critical color match, we require a digital halftone proof (i.e. Kodak Approval, Dupont Digital Waterproof, Fuji FirstProof, etc.) Accurate color reproduction cannot be guaranteed without an accompanying SWOP-certified proof.
• PHOTO ELEMENTS: 300 dpi, actual size; CMYK color model; .eps or .tif format with color preview. In Photoshop, black text should be created in black channel only to avoid registration problems.
• COLOR TONE VALUES: To avoid over-saturation of ink, the total combined value of CMYK colors should not exceed 300% (i.e. C=100, M=100, Y=50, K=50). Any one color with a required value over 85% should be made solid.
• COLOR MODE: Ads should be converted to CMYK prior to submission as color shifts may occur. Ads received in RGB color will be converted to CMYK.
• FONTS: When submitting application files, include screen and printer fonts. On illustrations it is recommended to convert text to outline, however outline text cannot be altered.
• LETTERING: Black text should be created as 100% black to avoid registration problems; 4c black will not be accepted. Reproduce all reverse lettering with a minimum of colors. Type smaller than 8
  point with fine serifs should be avoided.
• MEDIA: Mac CD.
• FTP UPLOAD :
  

  FTP Host Address: ftp://66.112.87.118	User Name: Mueller
  Domain: George	Password: artfiles!
  Place your files in the folder titled “7_Rivers_Guide”
  Send email to 7riversguide@gatheringwaters.com to alert the Production Coordinator that files have been submitted and fax Ad Contract to 608-796-2379 or mail to the address below.

• SUBMITTING MATERIALS BY MAIL
  Send materials and completed Insertion Order to:
  7 Rivers Region Recreation Guide
  3120 South Avenue
  La Crosse, WI 54601
  608-796-8780
  

Cancellation Policy

After fulfilling the terms of the contract, Advertiser may cancel by providing 45-day written notice to Publisher at the address shown below. While under contract, if Advertiser and/or their representing agency fail to provide or approve acceptable artwork by the ad copy deadline, the Publisher reserves the right to insert a previous advertisement or to bill 100% for the unused space.

7 Rivers Region Visitors' Guide Publishers: